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I'll never get tired of seeing people achieve their goals. Helping people get stronger, fitter, faster, leaner and more skilful is a delight and privilege that makes this job so rewarding. The other benefits of more confidence, reduced anxiety, increased wellness and many more that come with a healthy lifestyle are things that I enjoy myself and love to pass on to others.

As a boy I became interested in fitness. I saved up and bought my own weights and bench and scoured books and magazines to learn whatever I could about training techniques and nutrition.

5 years ago I decided to make fitness my profession and to become a personal trainer. Since then I have qualified as a level 2 gym instructor, level 3 personal trainer, level 4 strength and conditioning coach, I have also got level 2 understanding nutrition and health as well as achieving 2nd Dan black belt in kickboxing.

I have level 3 and 4 qualifications in sports massage therapy allowing me to work with a range of conditions as well as giving deep tissue maintenance massages.



After a three week spell in hospital last year I lost a lot of strength and weight. I asked Will for help and he put together a programme which has helped tremendously. His work outs have gradually increased in intensity but are always achievable and I am now back to my normal weight. I have no hesitation in recommending Will.

Nick O'Farrell

What a legend! Will has been there for me every step of the way during my health and fitness transformation.
Always goes above and beyond, working around injuries and rehab, building muscle, smashing PB’s, making working out fun, cutting weight, gaining confidence and understanding nutrition. I couldn’t have done any of it without him.
Even now with gyms closed and working around a knee injury Will has programmed me an online routine and rehab exercises!

Jim Wilkinson

I have been training with Will for three years in the gym in a group session and since COVID he’s giving me training programs for home. Will is very knowledgeable and is great at designing a program to suit you best and also to push you to your max, he is also very considerate and is always is keeping in touch with me to make sure the program he has given me is suiting me at home, Will also gives 100% to his work .

Helen Nelson


Market Place, Alford, Lincolshire, England

+44 7821 485 232

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